MBA

Master of Business Administration

MBA

Master of Business Administration

عناوین یادداشت‌ها

  • Competitive Pricing Strategies of Low Cost Airlines in the Perspective of Game theory 1392/10/11 10:23
    Competitive Pricing Strategies of Low Cost Airlines in the Perspective of Game theory Lim Seng Poh+ and Mohd. Ghazali bin Mohayidin Open University Malaysia Abstract . Price is the weapon of choice for many low cost airlines in the competition for market share. Regional low cost airlines’ pricing strategy for market...
  • Fuzzy MCDM in Past, Present, and Future 1392/04/01 08:34
    Gwo-Hshiung Tzeng National Distinguished Chair Professor; Graduate Institute of Management of Technology, National Chiao Tung University; and Kainan University; E-mail: ghtzeng@cc.nctu.edu.t w ; Tel: +886-3-5712121#57505; Fax: +886-3-5753926 1. Introduction Since Zadeh originally proposed fuzzy set theory (1965) , and...
  • The Five Basic Methods of Market Research 1392/02/22 14:04
    The Five Basic Methods of Market Research While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials. The type of data you need and how much money you’re willing to spend will determine which...
  • The Most Common Strategy Mistakes 1391/11/21 12:03
    Michael Porter didn't get to be a giant in the field of competition and strategy by hunting small game." Joan Magretta begins her new book on Harvard Business School's Michael Porter's work by noting that, from the start of his career, Porter has been asking a big question when it comes to understanding...
  • A Practical Framework for Documentation of Experience and Knowle 1391/10/23 11:27
    Title: A Practical Framework for Documentation of Experience and Knowledge Acquisition of Experts in Organiza Authors: Ruhollah Tavallaee & Mohammad Mehdi Rashidi Source: ICBER 2010, Kuala Lumpur, Malaysia, ISI Proceeding Preparation: Scientific Database Management Journal Articles www.SYSTEM.parsiblog.com...
  • How did strategic planning help 1391/10/10 21:07
    How did strategic planning help during the economic crisis? by James W. Wilson and Soren Eilertsen During July 2009, 190 line managers and staff professionals responded to a survey designed to assess the role that strategic planning played during the recent financial crisis. The findings show that organizations that...
  • The Six Golden Rules of Satisfying the Unhappy Customer 1391/05/08 09:31
    Source: AllBusiness.com By Jonathan Farrington, AllBusiness.com. inShare Share Tweet Print The focus of all modern management thinking, and strategic business practice, has to be the customer. Keep your customers happy and your sales will continue to soar. Neglect them, or take them for granted, and your bottom line...
  • PUBLIC MANAGEMENT AND POLICY NETWORKS 1391/04/26 16:59
    Foundations of a network approach to governance Erik-Hans Klijn and Joop F. M. Koppenjan E. H. Klijn Department of Public Administration Abstract In this article we address the elaboration of the central concepts of a theory of networks and of network management. We suggest that the network approach builds on several...
  • What"s Your Strategy for Managing Knowledge 1391/03/22 12:33
    What"s Your Strategy for Managing Knowledge Authors: Hansen, Morten T., Nohria, Nitin, Tierney, Thomas Subject: Knowledge management Publish: 1999 Abstract: The rise of the computer and the increasing importance of intellectual assets have compelled executives to examine the knowledge underlying their businesses...
  • Portfolio Management infoKit 1391/02/25 20:01
    Portfolio Management is about making sure your organisation makes the right investments and gets the returns it needs for organisational growth and delivery of its Mission. This infoKit is part of a series of linked resources for senior managers and decision makers . Download This Paper==>...
  • Strategic Management 1391/02/14 21:11
    Strategic Management Processes Strategic management is a combination of three main processes which are as follows: Strategy formulation • Performing a situation analysis, self-evaluation and competitor analysis: both internal and external; both micro-environmental and macro-environmental. • Concurrent with this...
  • Frederick W. Taylor: Master of Scientific Management 1390/11/26 23:16
    F. W. Taylor & Scientific Management by Vincenzo Sandrone Under Taylor's management system, factories are managed through scientific methods rather than by use of the empirical "rule of thumb" so widely prevalent in the days of the late nineteenth century when F. W. Taylor devised his system and...
  • PROJECT COST MANAGEMENT PLAN TEMPLATE 1390/10/15 13:11
    This Project Cost Management Template is free for you to copy and use on your project and within your organization. We hope that you find this template useful and welcome your comments. Public distribution of this document is only permitted from the Project Management Docs official website at:...
  • [ بدون عنوان ] 1390/09/29 12:46
    How to Successfully Manage a Digital Business in an Economic Downturn By: Mike Myatt Mike Myatt is Managing Director and Chief Strategy Officer at WorldClass Strategy, LLC., a total business solution provider with an emphasis on strategic planning and tactical implementation of e-business initiatives. Mr. Myatt can be...
  • [ بدون عنوان ] 1390/09/29 12:42
    7 Ways to Improve the Chances of Your Strategy Succeeding By: Brian Ward Brian Ward is a principal in Affinity Consulting. He helps leaders, teams and individuals acquire new knowledge and wisdom through their consulting and educational work. He can be reached at t info@affinitymc.com . Like most strategic maps, yours...
  • Benchmarking 1390/09/29 12:10
    Benchmarking Overview: In 1912, Henry Ford of The Ford Motor Company watched men cut meat during a tour of a Chicago slaughter house. The carcasses were hanging on hooks mounted on a monorail. After each man performed his job he would push the carcass to the next station. Less than six months later, the worlds first...
  • The Human Factor 1390/09/29 12:00
    The Human Factor by Gerard M Blair In the management of a small team, the human factor is crucial to success. This article considers possible motivators and a simple framework for dealing with people. When you are struggling with a deadline or dealing with delicate decisions, the last thing you want to deal with is...
  • CHINA’S EMBRACE OF GLOBALIZATION 1390/09/20 21:51
    Lee Branstetter and Nicholas Lardy NBER Working Paper No. 12373 July 200 ABSTRAC As China has become an increasingly important part of the global trading system over the past two decades, interest in the country and its international economic policies has increased among international economists who are not China...
  • The Cluster as Market Organization 1390/09/17 22:31
    The Cluster as Market Organization by Peter Maskell and Mark Lorenzen Abstract The many competing schools of thought concerning themselves with industrial clusters have at least one thing in common: they all agree that clusters are real life phenomena characterized by the co-localization of separate economic entities,...
  • [ بدون عنوان ] 1390/09/17 21:53
    Working Papers on International Economics and Finance September 2010 Lourdes Moreno Diego Rodrígue Abstract This paper tests the pro-competitive effect of imports on product and labour markets for Spanish manufacturing firms in the period 1990-2005. In doing so, it takes into account the type of imported products:...
  • Customer Feedback 1390/09/10 10:54
    Customer Feedback: How a failed PPC campaign led to an improved product by David Kirkpatrick, Reporter SUMMARY: Not every marketing campaign succeeds. But, even a "failed" campaign can provide benefits and learnings, as long as you are willing to take the time and effort to look for them. Today’s case study...
  • BASICS OF HOW TO DEVELOP A MARKETING PLAN 1390/09/07 23:07
    A Primer Developed by NCCED I. ELEMENTS OF A MARKETING PLAN Marketing involves a myriad of creative promotional campaigns—all designed specifically to push your products [or services]. Advertising means paying for space in a newspaper or magazine, or buying time on a radio station, television station, or website....
  • Knowledge Management & Transfer Model 1390/09/07 22:58
    Knowledge Management & Transfer Model {Techniques and Forms} Division of Personnel Department of Administrative Service State of New Hampshire Introduction This document is intended to help state agencies retain critical organizational knowledge. The goal of Knowledge Management is not to capture all knowledge,...
  • بررسی نقش موثر برندینگ در رقابت شرکت های خدمات گردشگری استان خو 1390/09/06 10:06
    بررسی نقش موثر برندینگ در رقابت شرکت های خدمات گردشگری استان خوزستان نوشته : امیر عباس کاویانی نیا a.ka1356@yahoo.com mbamanagement.blogfa.com mba4u.mihanblog.com چکیده صنعت گردشگری در دهه ها و سالهای اخیر به دلیل حجم درآمد بسیار بالا همراه با هزینه کرد بسیار پایین و کمترین استفاده از منابع موجود درکشورها اهمیت بسیار...
  • همیشه رئیس بمانید 1390/08/29 09:18
    منبع روزنامه همشهری،‌ شنبه 15 اردیبهشت 1386، سال پانزدهم، شماره 4259، صفحه 23. برخی تصور می‌کنند که رئیس بودن فقط پشت میز نشستن، سیگار کشیدن و به دیگران دستور دادن است. ممکن است برخی افراد از این که می‌بینند کسانی هستند که از حرف‌هایشان اطاعت می‌کنند و به آنها احترام می‌گذارند احساس رضایت کنند ولی واقعیت این‌طور نیست....
  • شکل گیری وحفظ فرهنگ سازمانی در سازمانهای مجازی 1390/08/29 09:13
    تالیف : آرش بخشا چکیده در دهه های اخیرشاهد طرح جنبه جدیدی از مباحث مربوط به سازمان، یعنی“ فرهنگ سازمانی “ و نقش آن در موفقیت سازمانها بوده ایم. ازسوی دیگر پیشرفت های چشمگیر در عرصه الکترونیک و فناوری ارتباطات در سالهای اخیر منجر به پیدایش گونه جدید و فزاینده ای از سازمانها به عنوان “ سازمان مجازی “ شده است که کارکنان...
  • انتخاب اعضای گروه؛ هماهنگی یا گوناگونی؟ 1390/08/22 19:11
    مولف/مترجم: عسل آغاز منبع: ماهنامه تدبیر-سال هفدهم-شماره 178 چکیده: در دو دهه اخیر، سازمانها به طور معنا داری تغییر کرده اند و برای بقا در بازارهای جهانی رقابت می کنند. یکی از قابل توجه ترین این تغییرات، تغییر از سمت کار به صورت انفرادی به کار بر مبنای تیم است. از آنجایی که این سازمانها با فشارهای ثابتی جهت تطبیق...
  • گروههای مشارکتی موفق در سازمانها 1390/08/22 19:03
    مولف/مترجم: دکتر محمدرضا کرامتی - دکتر محمود قربانی منبع: ماهنامه تدبیر-سال چهاردهم-شماره138 چکیده: گروه مشارکتی عبارتست از تعدادی از افراد که برای رسیدن به هدف مشترک به طور فعالانه و مسئولانه با یکدیگر کار می کنند و هر فردی علاوه بر اینکه مسئول رفتار خود است در برابر رفتار دیگران نیز احساس مسئولیت می کند. مراحل رشد...
  • پنج عامل کلیدی در پیمان‌های استراتژیک 1390/08/09 10:44
    نویسنده : مجید صمیمیت منبع: Wakeam, Jason. (May/June ۲۰۰۳). The Five factors of a strategic alliance. IVEY BUSINESS JOURNAL, IVEY MANAGEMENT SERVICES. امروزه واژه­هایی نظیر «استراتژی و استراتژیک» از لغات پرکاربرد در دنیای مدیریت سازمان­هاست. این مقوله بویژه در دنیای پیمان­ها صادق است، جایی که مدیران باید بین پیمان­های...
  • از استراتژی عالی تا عملکرد عالی 1390/08/09 10:39
    منبع: Harvard Business Review, July-August ۲۰۰ سازمان‌ها عموماً تنها به ۶۰% از ارزش بالقوه استراتژی‌های خود جامه عمل می‌پوشانند و این به خاطر نقاط ضعف و نقاط شکستی است که در فازهای برنامه‌ریزی و اجرا وجود دارد. اما با بکارگیری دقیق ۷ اصل ساده، می‌توان درصد بسیار بالاتری از استراتژی‌ها را به مرحله عمل درآورد. ● شکاف...